I still remember when I got to go on the Internet for the first time. I was in first grade, and my family had gotten a computer with dialup. The computer was put in my parents’ bedroom, and I could use it if they were present. I did what any 6 year old in 1997 would do if they go access to the Internet; I went online to look for pictures of Pokemon.
Those first few times online felt so powerful to me as a little kid. It felt like a whole world could open up for me, and it was a world that I was in control of in some way. I could look up anything that interested me, which at the time just happened to be facts about pikachu.
As time went on, the Internet started to change, and my relationship with it changed as well. Going online wasn’t just about looking up articles and being a consumer of content anymore. You could also interact with people all around the world on any variety of topics, no matter how niche. I started to read message boards, and I was amazed how random people all over the world would come together to talk about all kinds of topics. I always felt a bit of a pull to try and post on these boards myself, but there was always something holding me back.
Since the internet was so new when I was growing up, there was a strong sense of fear around it. As students, we didn’t get a lot of education about what happened online, except that we were not supposed to trust things that we read on the Internet. At the time, basically everything online was done anonymously. Posters used screen names, and had the shield anonymity to be different from the people they were offline. Then a shift started to change as we went from the message board internet to the social media age of today.
It was interesting to go back and read an article from The Guardian in 2012 about this disconnect between the groups who wanted to blend the online and offline personas and those who wanted a hard separation. At the time, Google and Facebook wanted to make a more authentic online experience that made sure people’s real identities were linked with their accounts. This was supposed to give people some peace of mind that the people they were talking to online were who they said they were and users would have more trust in the platforms.
However, there was another side to this argument who wanted to re-anonymise the internet and take it back to something more akin to the message board days of old. The champions quoted in the article were Chris Poole, the creator of 4chan, the image board website that would become home to the QAnon Conspiracy Theory and the hacking group Anonymous, and Andrew Lewman, the executive director of the Tor Project. The arguments these men make centred on how people should have the freedom to experiment with different aspects of their identities online, and people should have spaces to express their multi-faceted identities without fear of ridicule.
The other aspect of Poole and Lewman’s argument we are still grappling with today is the power tech companies have to track where we go online and construct the world we see. Because of the tracking that happens online, it can be difficult to really leave things in the past if it constantly gets dragged up each time you go online. The concept of data mining and who controls the data we put out online only became more important post 2012, especially after 2016 and all we learned about the Cambridge Analytica scandal.
Looking at digital identities in 2023, I see most people as having a combination of the anonymous and the authentic. People have accounts linked to their real names and images, but these are usually quite curated snapshots of the self that don’t always give the whole picture. Also, in recent years people have begun to have a better understanding of how things like data mining work, but I don’t know how much they really care. As an example, I think it is a good thing that websites give you that little popup now about accepting cookies, but I still find it annoying that it comes up each time I go on a website. So, I guess even though I know I am being watched online I don’t know what to do to stop it.
Anyway, I am getting a little rambly here. To finish off, I would like to know how you see the balance between the anonymous and the authentic online? Are the images that people put of themselves online a real picture of themselves, or are people being just as unreliable as when their real names were not associated with their accounts?